Live Nation and Universal Music Form A Partnership

Jay Z and Rihanna

Two entertainment powerhouse have teamed together for unprecedented partnership. Live Nation Entertainment and Universal Music Group announced the formation of a broad-based strategic partnership to boost the exposure of artists worldwide.

“Our artists and their music are at the heart of everything that we do, and by leveraging our combined skills, strengths and global reach with that of Live Nation Entertainment, our management companies, artists and their fans will benefit immeasurably,” said Lucian Grainge, Chairman and CEO of UMG.

Live Nation the home of Jay-z, Madonna, U2 and Universal the largest major label company, which has acts like Rihanna, Kelly Rowland, Ne-Yo on their roster, will create new revenue opportunities by focusing on developing direct-to-consumer bundling initiatives as well as combining products and ticket sales.

Source:Singersroom

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