It started as a joke, but now its turning into reality. TS Records has managed YET again to own the taxi sound, radio playlists, mp3s, Ipods, TVs even before releasing any video, Laptops, offices, and just about everything and every space that can carry music, social networks and even our minds this summer.
With Zahara’s addition to the Macufe line-up, who are we kidding? She’s going to dominate the live performance space as well. People will be flocking to see her, or are we JUST going to overlook that VERY important fact and pretend we are all excited to see the SA line-up we saw last year and the year before at Macufe?
It takes special skill to be able to rejuvenate your brand and offering in a way that TS Records always manages to do.
From the days of Ntando, Brown Dash, Mzekezeke, to the more cross over Pro-kid “Dankie San” and the Afro Pop/ Jazz Nhlanhla Ncinza (from Mafikizolo) TS Records has always managed to anticipate the music market changes and directly positioned themselves as the label that’s able to deliver to the music consumption needs of the SA music fans. This way ensuring that they consistently remain fresh and relevant to the fans.
Latest signing, Zahara, young lady from East London (eMonty) in the eastern cape is no exception to the TS relevance rule. Bursting with soul, true to her identity yet not ignorant to the industry trends, she’s managed to become a household name, in a very short space of time.
From mid-august, until now, she has managed to reach and exceed milestones many SA musicians thought were only reserved for the elite and somewhat legendary stars or international acts, or major record labels. Again, TK Ncinza and partner Sibusiso Leope’s winning approach became evident when they dedicated themselves to ensuring that this brand grows and receives enough attention, despite DJ Sbu having his own album “Sound Revival” released.
Many label owners in Sbu’s position would be pushing their own product, and/or brand hogging the spotlight or riding onto Zahara’s fame to push his own agenda (like many do… Some Durbanites just came to mind) yet he let her shine and grow all on her own. Not discounting the fact that Sound Revival is something to remark on, all on its own. At the listening session held at the Melrose Arch Fire and Ice earlier this month I was SUPER IMPRESSED by the effort he put into this album, from the time Lungelo got onto that stage, Mxo, Wanda Baloyi, Nhlanhla Ncinza and even the queen of the airwaves herself Zahara… You could tell that this is a man who respects his craft and doesn’t compromise on the quality of his work.
Of course it takes team work, team effort to make headlines like Zahara and Sbu have done this month alone, the Suede’s, Sanele’s, Trevor’s of TS and many unsung heroes and heroines who dedicated their time to making these projects succeed. But such magnificent stewardship requires excellence in leadership and that’s where the standing ovation to TK and wife as well as partner Sbuda kicks in.
As for Zahara aka Loliwe, we can only foresee great things from this humble, yet immensely talented young woman. The space better watch this girl… We wish her well in her journey, supporting her 100% (bought the album, even for friends… No waiting for media sampling like many would do).
Typing this, I’m totally convinced that TS Records will not find it hard to penetrate international markets, set new records there, and make us all proud to have lived during the era where TS Records made good music, sold records, shifted boundaries and remade SA music history.
We give praise where its due, and in TS Record’s case a bow would do… Pele ya pele marena!!!