Samsung is calling developers globally to develop best app yet

Global competition to reward best bada 2.0 applications offers $1,000,000 prize package

Samsung Electronics has announced the bada 2.0 Power App Race – a global application contest hosted by the Samsung bada developer site (, offering developers the chance to win up to $100,000 for creative app development. 

Now in its second year, the bada Power App Race competition will formally launch bada 2.0 to mobile applications developers, inspiring them to create innovative new applications using the bada 2.0 SDK. A total of ten applications – including five game applications, and five non-game applications – will be selected and rewarded with prize money totalling $1,000,000.

Furthermore, winning applications will receive the ‘Power App’ mark at Samsung Apps, exclusive marketing and promotion benefits. 

“We are excited to launch the bada 2.0 Power App Race, which will help boost the bada developer community by encouraging innovation in bada apps from developers all around the world,” said Brett Loubser, B2C Apps Development Lead at Samsung. “Since its launch, Samsung has improved the competitiveness of bada as a truly global platform, with significant success for bada in markets ranging from Eastern Europe to China. We are committed to supporting developers around the world to grow and nurture the bada ecosystem and take part in this success.” 

Where other application contests are typically judged by contest organisers, Samsung’s Power App Race is decided by the public, with consumer sales determining winning entries. Prizes will be awarded to the first 10 Bada 2.0 applications that achieve 100 000 accumulative downloads at the Samsung Apps store. The winners will be announced on the Bada Developers site. 

Developers who wish to participate should register directly on the bada developer site. Entries are now open and will close at midnight on December 31

st. Developers can enter as many applications as they wish.


To find out more and to register, please visit the baded developer site:  

About Samsung Electronics Co., Ltd.


Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit

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