THE 19 th ANNUAL “MTV EMA” BRINGS TOGETHER MUSIC FANS FROM AROUND THE WORLD TO CELEBRATE THE YEAR’S HOTTEST ARTISTS
THE “2012 MTV EMA” WILL AIR ACROSS AFRICA ON MTV (DSTV CHANNEL 130) ON SUNDAY 11 NOVEMBER AT 22:00 CAT & ON MTV BASE (DSTV CHANNEL 322) ON MONDAY 12 NOVEMBER AT 21:00 CAT
Let the “2012 MTV EMA” festivities begin! MTV has unveiled the nominees for its annual celebration of the biggest musical artists from all over the globe, with reigning pop princesses Rihanna and Taylor Swift topping the list with six and five nods each, respectively. Justin Bieber and Katy Perry have each scored four EMA nominations, followed by a roll call of buzzworthy acts, including Lady Gaga, Nicki Minaj, Lana Del Rey and newcomers Carly Rae Jepsen and fun.,earning three nominations each.
Taking place at Frankfurt’s historic Festhalle on Sunday 11 November, the nineteenth annual MTV EMA will broadcast live across Africa on MTV Base (DStv Channel 130) on Sunday 11 November at 22:00 CAT and on MTV Base (DStv Channel 322) on Monday 12 November at 21:00 CAT.
Rihanna and Taylor Swift will both compete for the Best Female and Best Pop titles, and will vie against other well-known trend-setters in the brand new Best Look category, which highlights the most unique and eye-catching personal styles emanating from the music world. Rihanna is also up for Best Song and Best Video for her smash hit “We Found Love” and Biggest Fans, while Swift received nods for Best Live and Best World Stage. Hot off his wins last year for Best Male and Best Pop, Justin Bieber could repeat in those two categories, and he also landed nods for Best World Stage and Biggest Fans, while two-time EMA host Katy Perry will battle for Best Female, Best Pop, Best Video for “Wide Awake” and Biggest Fans. Also, given the resurgence of electronic music, MTV is reintroducing the Best Electronic category to honour the biggest names in that genre.
Africa’s hottest contemporary artists could also be in the frame for an EMA award, as Sarkodie, Camp Mulla, Wizkid, Mi Casa and D’Banj fight it out for a slot in the Worldwide Act category, where they will compete against their peers in India and the Middle East (from Monday 15 October). The final Worldwide Act nominees from each region (Europe, Latin America, North America, Asia Pacific and Africa/India/Middle East) will be announced the week of 30 October and the winner will be named at the show in Frankfurt.
Other notable EMA nominees include Lady Gaga, Carly Rae Jepsen, fun., Lana Del Rey, Nicki Minaj, Jay Z and Kanye West, who are each up for three EMA nominations, while Green Day, Gotye, Pitbull, Rita Ora, Flo Rida, Muse, Arctic Monkeys, Jack White and One Direction are up for two awards.
MTV will announce EMA performers and presenters at a later date.
The MTV EMA – MTV’s global celebration of the hottest stars in music – features nominees from across genres, recognizes artists from every corner of the world, from the UK to Hungary to India to Australia and everywhere in between, and brings music fans around the globe together for a unique and incomparable experience. For the second year in a row, MTV is inviting fans everywhere to have a say in which artist deserves the Biggest Fans award. Since 30 August, viewers have been voting for their favourite EMA artists from a pool of 20 acts; their votes have helped narrow down the field to the five official nominees announced today. The more fans engage with the EMA content featured on MTV’s digital platforms in the weeks leading up to the show, the more their participation and points can boost the chances for their favourite artist to win the Biggest Fans prize on 11 November.
Beginning Monday 17 September, viewers can vote for EMA categories such as Best New, Best Live and more by visiting http://www.mtvbase.com online. Voting for EMA categories is open now until 23:59 CAT on Friday 9 November 2012.
Here is the list of nominees for the “2012 MTV EMA”:
Carly Rae Jepsen –‘Call Me Maybe’
Rihanna feat. Calvin Harris –‘We Found Love’
Gotye –‘Somebody That I Used To Know’
Pitbull feat. Chris Brown –’International Love’
fun. feat. Janelle Monáe –‘We Are Young’
Lana Del Rey
Carly Rae Jepsen
Jay Z & Kanye West
BEST HIP HOP
Jay Z & Kanye West
Swedish House Mafia
The Black Keys
Florence + The Machine
Lana Del Rey
M.I.A. –‘Bad Girls’
Lady Gaga –‘Marry The Night’
Katy Perry –’Wide Awake’
Rihanna feat. Calvin Harris –’We Found Love’
PSY –‘Gangnam Style’
BEST WORLD STAGE
Red Hot Chili Peppers
Nov –Foster The People
Dec –Lana Del Rey
Jan –Mac Miller
Feb –Michael Kiwanuka
April –Rebecca Ferguson
June –Rita Ora
July –Conor Maynard
August –Of Monsters And Men
September –Carly Rae Jepsen
The “2012 MTV EMA” will air across MTV’s global network of more than 60 channels reaching nearly 700 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV’s more than 200 digital media properties around the world. Bruce Gillmer and Richard Godfrey are Executive Producers for the “2012 MTV EMA.”
The “2011 MTV EMA”, held in Belfast, Northern Ireland, was the event’s most watched telecast ever with more than 39 million viewers tuning in to MTV and VIVA channels around the world. The 18 th annual show saw a double-digit increase year over year with the coveted P12-34 demographic and enjoyed a +29% increase in unique visitors to the EMA website on show day. The “2011 MTV EMA” also drew an impressive total of 158 million votes worldwide, a huge growth of +236% year on year.
For all MTV EMA news and announcements, check out EMA on Facebook, follow us @mtvema or download the MTV EMA app for free at the iTunes store.