Dachis Group’s Dave Gray Gives Readers a Road Map to Creating a Successful Business in an Age of Increasingly Connected Customers.

Dachis Group, the social marketing optimization software solutions leader, today announced the publication of The Connected Company (O’Reilly Hardcover; September 2012; $24.99; ISBN: 978-1-4493-1905-2), a new book that helps companies adapt their businesses for a world where customers, partners, and brands are interacting through social platforms.

In addition to the launch of The Connected Company, Dachis Group today announced an upcoming webinar entitled “The Connected Customer,” featuring Dave Gray. The live webinar will be held at 11am ET October 2nd, 2012, and registration is now open at Connected Customer Webinar.

In The Connected Company, author Dave Gray illustrates how thriving companies are capitalizing on the opportunities enabled by Social Business, and provides a road map to help organizations profit from the emergence of the connected customer.

New technology has ushered in an era of individuals that demand more connected companies in both their work and personal lives. To stay relevant, organizations must manage enormous amounts of fragmented social data, understand their performance, and then optimize operations, marketing, and entire relationship dynamics with customers to do something about it. Most companies are woefully unprepared. The Connected Company provides a vision that every enterprise can pursue, while Dachis Group helps companies optimize their social marketing efforts to engage@scale.

“The Connected Company” by Dave Gray:Explains how companies are taking advantage of emerging technologies to respond to customers, accelerate innovation, and become resilient in the face of change.

Features over 100 charts, diagrams and original illustrations to teach how to engage deeply with workers, partners, and customers.

Draws on the extensive research and expertise of Dave Gray and

Dachis Group, which has helped numerous Fortune 500 brands plan, build, activate and optimize their social marketing programs.

Highlights examples of connected companies, including Starbucks, Dominos, IBM, GE, Southwest Airlines, Ritz Carlton, Netflix, Whole Foods, and Nordstrom.

“I wanted a book that described, at a very high level, where business is going, with examples of companies that were leading the way. So being an entrepreneur, I set out to write the book I wanted to read,” notes Gray, author of the best-selling Gamestorming. “In the back of the book we have a set of discussion questions, and my hope is that people will use the book and the questions as tools to catalyze real change in their organizations.”

To learn more about The Connected Company and Dave Gray, including upcoming speaking engagements and how to purchase the book, please visit

The Connected Company.

Advance Praise For The Connected CompanyTony Hsieh, CEO of Zappos.com, Inc. and NY Times bestselling author of “Delivering Happiness”

“What would happen if businesses adopted Dave Gray’s principles? The Connected Company offers a template for another way of thinking about how you think about your company so that it can learn, adapt, and grow over time.”

Richard Saul Wurman, founder, the TED conference and author of more than 80 books, including, Information Anxiety

“Dave Gray’s vision makes sense – not only common sense, but courageous sense, which is needed at critical moments in a company’s growth.”

David Armano, EVP of Global Innovation and Integration, Edelman Digital

“Dave Gray has created a masterpiece, taking the complex issue of doing business in a connected age and making it accessible, enjoyable and actionable. The Connected Company is a must read for anyone looking to build an agile, intelligent and plugged in organization.”

Rawn Shah, Social Business Strategist, Connected Business blog, Forbes.com

“This book is a heavy-duty icebreaker driving a new passage through the ice-sheets that have frozen our ways of thinking about how companies must be structured and operate. Take a ride along with Dave Gray and discover how services science and design thinking can reshape how we imagine our organizations.”

Rachel Happe, Principal & Co-Founder of The Community Roundtable

“The Connected Company is required reading for any executive looking to take advantage of the opportunities available through emerging technologies.”

Peter Vander Auwera, Innovation Leader, SWIFT

“Management book of the year. Mandatory reading for any incumbent wanting to have a chance in the 21st century hyper-connected economy.”

To learn more about how Dachis Group can help your brand optimize your social marketing programs and Engage@Scale, sign up for a 1:1 demo of our Social Marketing Optimization Solutions at:

Social Marketing Optimization Demo, and register for the

Social Business Index. Additionally, contact 


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