The key business event of the 29th season of Mercedes-Benz Fashion Week Russia occurred on 23rd of October. The main fashion week venue Manege hosted the founding conference of the Russian Fashion Council that involved such key fashion industry people as the President of Mercedes-Benz Fashion Week Russia Alexander Shumsky, well-known Russian designers – Slava Zaitsev, Alena Akhmadullina, Lena Karnauhova, Julia Dalakian, Head of the leading textile and apparel consulting company Esper Group Daria Yadernaya, Program Director of MBFW Russia Elena Kuletskaya, General Director of Ufimsky Trikotazh (Ufa Jersey) Zukhra Ismailova, Rector of Moscow Institute of Arts and Industry Alexey Egorov, the President of the Russian Public Relations Association Stanislav Naumov.
National Fashion Councils operate in key fashion markets, their major purpose is to support the fashion industry. Now Russia has joined the top-tier fashion markets having own public organization devoted to the local industry. The Russian Fashion Council will bring together fashion designers and manufacturers from the Russian Federation and fashion and educational experts who are actively involved in the development of fashion business in Russia.
Principal purposes of the Council are to support and develop the Russian fashion industry, assisting to Russian manufacturers and fashion designers. There is the goal to create social and other guarantees required for development of fashion segment in Russia. Another point is to promote Russian fashion designers domestically and globally.
At the conference Slava Zaitsev was elected as the Honorary President of the Russian Fashion Council. Alexander Shumsky was appointed to the position of the Executive President of the Council.
Russian Fashion Council focuses on creating favorable conditions for activities and creative work of Russian designers. Council will launch numerous projects and activities that will include assistance in promoting collections and public campaigns for achievements of Russian fashion. Russian Fashion Council is to be considered as a bridge between fashion designers and textile industry, the purpose is to cut the gap between talents and manufacturers. The Council will also develop fashion education programs and programs supporting young talents. One of the 2015 project is to launch the Russian Fashion Contest for emerging designers with valuable awards which would help talents to expand commercially.